Imagine you go into a store and find two different brands of BREAD. Here are the descriptions of the 2 different brands:
BRAND #1
Bread
$7.99
BRAND #2
Sprouted Bread for Better Digestion
Added Probiotic and Prebiotics
Extra Large Loaf
Sustained Energy
Delicious Taste
$7.99
Which one do you think is the better value for the price?
Oftentimes when a buyer just needs “bread” or a “voice,” they just think of the basic product they’re receiving.
Using the bread analogy, imagine you’re needing to cast a 2-minute, non-broadcast VO. Tell me which of these would you think is the better value for the price?
QUOTE #1
VO
$750
QUOTE #2
1-hr directed/self-directed VO session, using Zoom, Teams, or preferred method
Revision Included (up to 1)
Buyout
Usage includes client website, YouTube channel, company social media sites and any other online usage that is not paid media.
Use of Broadcast Quality Home Studio
Delivery of 3 full takes, cleanly edited in wav file
$750
When you itemize your services, you enhance your value.
Make your rate a no brainer for a buyer.
