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New AVS Podcast featuring Maria Pendolino

We say this all the time, everyone’s VO journey is different. That’s why it’s so interesting and inspiring to hear how someone got into VO, their challenges, and how they overcame them.  This month on the Atlanta Voiceover Studio podcast, we hear Maria Pendolino’s voiceover journey. She’s in New York and originally started in musical theatre …

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The Difference Between a Tagline and Slogan

A commercial copywriter’s job is to be succinct. A voice over’s job is to understand the message behind the brevity. One of the succinct messages you’ll find in a commercial is a tagline and/or slogan. Are they the same thing? Even though they’re often used interchangeably, they’re different.  Here’s the difference between a tagline and slogan.  …

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