|I love watching the Superbowl commercials but not just for the entertainment of them. I love watching them because they most often reflect the top trends in commercial VO. Here are some observations I made and then I’ll share how that affects us.|
* Over 20 commercials voiced by MEN. Only 3 were voiced by WOMEN. Based on some of the past years, this is actually less than before.
* A lot of character voices in this years commercials (Sharks, M&MSs, Mint Mobile, etc)
* Only TWO commercials were voiced by actors that had accents & ONE of those was voiced by a boy with a southern accent (that may have just been a GA shown one)
* 95% of the VOs were simple, subtle, intimate – the Rav4 & Weathertech were slightly more dramatic, one being a car commercial and the other with comedic undertones.
|Another thing I noticed, since I am a female and I auditioned for the Xfinity & Norwegian spots, was that all the female voices were deeper, warmer. |
So how does this impact us and our auditions? SIMPLE, SUBTLE, INTIMATE is the name of the game. Don’t push.
Did you notice anything that I didn’t catch? Would love to hear your thoughts.
Again…this is also during a huge sports game and targeted in certain ways, so it doesn’t necessarily reflect ALL commercials across the board but it’s a good way to observe the trends.