You may notice these letters creeping into your audition breakdowns – OLV. What do they mean?? The first thing that comes to mind is Olive Oil…but that’s just because I love it drizzled on just about anything. 

Nope…nothing to do with food, obviously…I know you already knew that. 

As a voice talent, this helps us differentiate between deliveries. We all know radio requires a different delivery than TV. So far, with online video I treat it like a TV ad but I have a feeling this will change over the next year. With the wave of addressable TV and more targeted advertising, we’ll see more and more importance placed on personlized connection…not just connection. 
Now we know what OLV means and I’m now craving italian bread dipped in olive oil and seasonings. 

Have a great week!

-Mike Stoudt & Heidi Rew

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