What Does OLV Mean & Why It Matters

You may notice these letters creeping into your audition breakdowns – OLV. What do they mean?? The first thing that comes to mind is Olive Oil…but that’s just because I love it drizzled on just about anything. 

Nope…nothing to do with food, obviously…I know you already knew that. 
 


As a voice talent, this helps us differentiate between deliveries. We all know radio requires a different delivery than TV. So far, with online video I treat it like a TV ad but I have a feeling this will change over the next year. With the wave of addressable TV and more targeted¬†advertising, we’ll see more and more importance placed on personlized connection…not just connection.¬†
Now we know what OLV means and I’m now craving italian bread dipped in olive oil and seasonings. 

Have a great week!

-Mike Stoudt & Heidi Rew
 

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