VO Direction Defined: “Romance the Copy”

I thought it’d be fun to ask voiceover directors how they would define certain terms heard a lot in sessions. Today’s term is “romance the copy.” 

The expert? Rudy Fernandez, Creative Director Porter Novelli

Here’s his take:

Rudy is a fantastic director and he’s usually very specific in his direction, so he wouldn’t normally give a vague direction like this but he’s right. Another way I’ve heard this direction given is when you’re describing food. That juicy burger needs to sound like it’s juicy and delicious. 

What are some terms you’ve heard that would be helpful to define? 
 -Mike Stoudt & Heidi Rew