These days, we need multiple streams of VO opportunities in order to create a sustainable career. One of the ways you can do that is Lead Generation. Huh? What is it? And HOW? Keep reading…
Lead Generation –
the action or process of identifying and cultivating potential customers for a business’s products or services.
Why do we need customers if we have agents and online casting sites? Because self-marketing or self-generated customers tend to be the best way to generate on-going, repeat work. I haven’t conducted an official study but from my personal voice over career, this is the case.
But how do you find potential customers? That’s where lead generation comes in.
LEAD GENERATION STEPS
1| Identify your potential customers
2| Connect with your potential customers
3| Convert your potential customers
4| Maintain relationships with your customers
I’m definitely simplifying the process. There’s a lot that goes into each step but that’s exactly why Nadia Marshall, a voice actor with experience in lead generation, created her BluePrint Course. It walks you through the lead generation process, from a voice actor’s point of view.
We had Nadia on the Atlanta Voiceover Studio/ProVoiceoverTraining.com podcast this month to talk all about lead generation.
We cover:
- What IS Lead Generation?
- How Lead Generation can help voice actors get more job opportunities.
- The challenges most voice actors face with Lead Generation
- Is Lead Generation for everyone?
Check out Nadia’s podcast episode here:
Podcast Website: https://atlantavoiceoverstudio.fireside.fm