I’m super optimistic and I love to serve clients. Sometimes, I can be a little overly optimistic at what I can deliver.

My tip would be – 

This mainly relates (for me) to turnaround time. When a client comes to me and says, “When do you think you get this to me?” I want to say, “Tomorrow morning!” But I’ve learned what a realistic turnaround time is for me, then I always add a little time. It just allows for potential issues. 

I would rather say, “I can get this to you by COB Friday” and send it in Friday morning. 

Being honest with clients, more often than not, builds trust versus losing a job. And trust is how you create longterm and loyal clients. 

-Mike Stoudt & Heidi Rew

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