Tips When Submitting to Agents

Lately, we’ve received more emails from people thinking we’re an agency and asking for representation, and including their demo.
Whenever I (Mike) get an email like that, I usually want to reply with a sarcastic comment – my attempt at humor. But we all know how that can come across on the other end, when you can’t “read” tone. And if they don’t know my sense of humor, I come out looking like a bonehead.
But this is why God gave me Heidi. She graciously reminds me to start thinking, “how can we help turn this into a teachable moment for our students?”. And then I don’t look like a bonehead. 🙂
So that said, here are some tips for when you’re looking for representation:
1) DON’T just send an email to an agency, or some place you THINK is an agency but is NOT (like the Atlanta Voiceover S T U D I O). Due your due diligence and check out the website. Surf the site and see what they actually do.
If you surfed the Atlanta Voiceover Studio website, you’d clearly see that we’re a teaching studio that offers demo production, workshops and times you can schedule to record your own auditions. Any emails we receive, get deleted. Time is valuable. While we’d love to answer every email we receive like that and help them out, our first priority is to our students – that’s where our energy is directed.
2) When you do the background research, (which, normally should only take you 5 minutes!), look for something on the agency site that says SUBMISSIONS. It’ll save you a world of time and answer ALL your questions about what to do to submit AND what to include.
Again, time is valuable. Their priority is to the actors and voiceover actors they already represent. Agents don’t have time to listen to everything that comes in their inbox from who knows where. So they have a process that streamlines it for them. The good news for you, is that it’ll be a dedicated place where you KNOW they’ll get it. And THEY’LL know you can follow directions. This leads me to…
3) Why is showing them that you can follow directions important? Because they want to know you’re a professional!
If you can’t follow a basic submission process, then how can they know you’ll be professional enough to a) get your auditions sent in in time; b) follow labeling instructions precisely (so that they don’t have to spend time doing it themselves when it’s your job)?
4) Make the submission email short and sweet….AND PROFESSIONAL. If they have what they want you to include in the email submission and include it. If not, less is more.
Recently, we received an email like this:


My name is _____. I am a voice over talent. I am currently looking for representation. I am confident that I can be a great addition to your agency. Below is my Voice Over Demo. I look forward to hearing from you. Have a good day!

Okay, sure. Outside of the fact that they didn’t do their homework to see we’re not an agency and don’t have a roster, it’s a short and sweet email.

But tell me, would you want to answer someone who didn’t spend a even a minute searching to find out what your name is, to include it in the email? The funny thing is, he has my email. The name…is…right…there!

Secondly, I’d want to know WHY you were confident you’d be a great addition to my agency. Again, homework comes into play here. Go to the agency site. LISTEN to as many demos as you can to see if you WOULD be a good addition. You MAY be. You MAY NOT be. Does the agency have someone or some people who already sound like you?
What’s your background? What training have you had? Are you continuing your training? (That’s where we come in.) Show you’re a person, and give them a brief summary of you and what you have to offer.
5) And finally, after you make it that far and you’ve submitted. Wait. Then follow up. Not after a day. Not after a week. A month is the perfect amount of time to wait. They’re busy repping. Don’t worry – they have your submission. And if you don’t hear from them, you’ll know you need to follow-up!
And while you wait to hear back from them, continue your training. Like professional athletes train to stay competitive, it’s no different in the voiceover world. The Atlanta Voiceover Studio is here to help. For classes and workshops, check out
Mike & Heidi

Voiceover Rate Sheet

Hey fellow VO friends!

Something you’ll hear constantly floating around the VO world is “adhere to the VO rates.” But what ARE the “VO rates?” We wanted to provide you with an industry standard non-union voiceover rate sheet.

When would you need to use this?

It typically comes into play with pay to play (P2P) sites when you want to check the rate they post with what you should be getting or when you get your own work.

What this rate sheet is NOT meant to do.

It’s not meant to take agents out of the equation. Mike and I LOVE our agents! They work so hard and I would always rather have my agent involved than not. They’re there to protect you from being taken advantage of, which allows you to focus on being the talent.  I’ve never had one issue with a VO job via my agents. Not with payment, not with time, not with arguing over rates…nothing. When I’ve taken jobs on my own, I’d say 85% of the time there’s some issue that comes up. The client thinks there’s unlimited revisions. You agree on a price then the client throws in an additional script and gets mad at you for not just including that under the original price. The client takes 6 months to pay. The list goes on and on. Agents are wonderful and truly make our jobs easier.

However, there are times where my agents aren’t able to take on the project or I have a long-standing relationship with a client that would rather work with me directly. And for some talent, they’re still trying to get representation or get enough auditions to make a living so they have to find their own work. If that’s the case, having a standard voiceover rate sheet with protect YOU from being taken advantage of.

Non Union Voiceover Rate Sheet - Georgia |

*Category I/CAT 1 programs are designed to train, inform, or promote a product or perform a public relations function and are shown on a restricted, in-house basis only.*

*Category II/CAT 2 programs are intended for unrestricted exhibition to the general public and are shown at locations where the products or services are sold, or at public places such as coliseums, railroad stations, air/bus terminals, or shopping centers. *

This is not a comprehensive rate sheet and the regional rates are for Georgia, but it gives you a great starting point.

The Global Voice Academy offers a SUPER comprehensive rate sheet. You can find non-union and union rates as well. Check it out HERE.

Save this rate sheet or bookmark the page so you can make sure you’re not being taken advantage of. The voiceover business takes a huge investment – money, time, training, etc. To “outsiders” it may seem easy but it’s not. It takes skill, a business mindset, and constant training to make a living in this industry. You deserve to be compensated according to the industry standard rates.

Hope this helps!

Mike & Heidi with the Atlanta Voiceover Studio 



Atlanta Voiceover Studio Tour

Atlanta Voiceover Studio has moved!

Last weekend, we had to move all our stuff…all the way ACROSS THE HALL! Rough, right?! Actually, it was a little challenging deconstructing the studio then putting it back together. Thankfully, we have some awesome friends – Terrence & Matt. They really came through with some muscle and engineering insight, cus I’m no help in those departments. 🙂

Our previous space was great, but it was pretty small. We needed a space we could use for workshops, so we just moved to an office across the hall from us.

It’s still not huge, but we want to keep our workshops and group classes small, so it will work.

Without further adieu, here’s a little tour of our new digs…

Atlanta Voiceover Studio Tour, Atlanta Studio, Voiceover, Voiceover Booth, Demos, Recordings, Recording Studio, Heidi Rew, Mike Stoudt

Atlanta Voiceover Studio Tour, Atlanta Studio, Voiceover, Voiceover Booth, Demos, Recordings, Recording Studio, Heidi Rew, Mike Stoudt

Atlanta Voiceover Studio Tour, Atlanta Studio, Voiceover, Voiceover Booth, Demos, Recordings, Recording Studio, Heidi Rew, Mike Stoudt

We’re really excited to have this new space to host more learning opportunities for you!

Stay tuned for more news and tips.

Heidi Rew



What does the Atlanta Voiceover Studio do?

Hello, hello!

I wanted to share with you how the Atlanta Voiceover Studio came to be and WHAT exactly do we do.

Let me start at the beginning. Mike and I met in radio. We dated, fell in love, and got married…and it was all shared on air. While in radio, we were doing voiceovers on our time off. So, when we bought our first house, we knew we wanted to create a nice studio for our voicework.

Mike and I during Celebrate Freedom, the big event our radio station put on each year

Eventually, we both left radio full-time and continued to pursue voiceovers and acting full-time. Over the years, we’ve had friends ask to record auditions in our home studio. When we found out there was some office space available at Big Peach Studios, Mike came to me and said, “Let’s open up an outside studio at Big Peach.” We weren’t totally sure the specific direction of the Atlanta Voiceover Studio, but we knew we’d love to make that space available for actors/beginning voice talent/whoever to record auditions and bookings.

It’s been a tad over six months since we opened the Atlanta Voiceover Studio and we’re becoming more clear about what our studio is and isn’t. One of the things we both want to stay true to is that we are first full-time voice talent and actors. If we’re not growing our business and our skills, we can’t with good conscience help you do the same.

This is the Atlanta Voiceover Studio’s mission statement –

There are 3 main areas we help voice talent move forward in their career –

A demo is imperative in your voiceover career. It shows what you can offer an agent and client. When someone creates a demo with the Atlanta Voiceover Studio, we first get you to fill out a questionnaire to get to know where you’re at and what direction you’d like to go. Second, if you haven’t taken our Intro to Voiceover Workshop, we send you a short script with direction. You can just record that in your phone, then email it back. We just want to see how easy you can take direction. Then, I’ll chat with you shortly on the phone to answer any questions you have. Finally, I’ll put together copy specifically for you. We’ll schedule a recording session, then it’s just a matter of editing and finalizing your demo.

So far, we’ve just ventured into the Intro to Voiceover workshops, but we could have more offerings later this year. The Intro workshop is graneat for anyone interested in getting into voiceovers or for actors who would like to be considered for more voice work.

Ensure that your voiceover auditions are the highest quality and take the stress off editing them yourself. Book online HERE for your next voiceover audition. It’s $20/15 minutes.

When you get that awesome booking and the client wants to be patched in during the session via phone patch, shoot us an email: or

As a company, we are committed to being financial stewards, continue to strive for efficiency, and to encourage and equip voice talent.

We look forward to working with you and seeing your voice career succeed!

Heidi Rew